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How do Sales Engagement Platforms drive Organisation’s revenue?


How do Sales Engagement Platforms drive Organisation’s revenue?


Increasingly Sales Engagement platforms are used by organizations to enrich their sales teams with relevant information to improve their performance and increase sales productivity. These software tools help sales teams improve productivity by automating, optimising and analyzing their sales teams outreach and communication efforts. They typically provide a suite of features designed to help sales reps increase their productivity, improve their communication with prospects and customers leading to close more deals.

Some common features of sales engagement platforms include:

  1. Email automation — Sales engagement platforms allow users to create and send personalized email messages to prospects and customers at scale. This helps sales reps to save time and increase their email response rates.

Although most sales engagement platforms provide all the above set of common features, the organisation may use sales engagement platforms for several reasons:

  1. Improved productivity: Sales engagement platforms can help sales teams be more efficient and productive by automating and streamlining many of their sales outreach and communication tasks. This frees up time for sales reps to focus on high-value activities like building relationships with prospects and closing deals.

In this article, I am going to discuss and compare three most popular Sales Engagement platforms available in the market today — Gong, Chorus.io, and Revenue.io. All the three sales engagement platforms focus on conversation intelligence and analytics. However, there are some significant differences between these platforms as shown below:

  1. Features: Gong, Chorus.io and Revenue.io are three offer conversation analytics and insights but they differ in their specific features. Gong offer call recording, transcription service and AI-based insights. Chorus.io offers call and video recording and AI insights. Revenue.io offers real-time conversation analytics and insights. Although all the three offer analytics their target audience vary.

                                    comparison Gong vs Chorus.io vs Revenue.io

The choice between Gong, Chorus.io, and Revenue.io depends on your specific business needs and priorities. If you’re looking for a tool that offers comprehensive conversation analytics and coaching, Gong or Chorus.io may be the better options. If you need a real-time conversation analytics platform that is more affordable and suited for smaller organizations, Revenue.io may be the better fit. If you need an all-in-one sales engagement platform that includes email automation, task management, and personalized messaging, Outreach may be a better fit. Ultimately, the choice between these platforms depends on your organisation’s specific business needs and priorities.

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