Super CRM Bytes

  How do Personas impact Sales for Salesforce users: Personas can be described in many different ways and are tools that help businesses to better understand their customers and their needs. In the Salesforce context, a persona represents a group of users clustered based on shared behavior, motivations, goals, pain points and other characteristics. User personas are based on real people who use Salesforce for their day to day activities. Sales process is multi-step from lead generation to bookings and customer service to revenue generation. Multiple users need to be included with different sets of requirements such as sales reps, marketing reps, customer service reps and financial analysts. Salesforce lets you integrate these different user personas into a cloud-based team, so that they can work from anywhere , anytime for maximum results. How to Develop User Personas The development of user personas need to go beyond just providing customer information for your organization’s idea...

  Artificial Intelligence and how AI is enhancing Salesforce Systems! With advancements in technology and our interactions with machine learning are changing the way we think about computers. Rather than simply automating repetitive tasks such as data processing, machine learning is attempting to think like a human for decision making. Once properly trained, computers can take over decision making with minimal intervention from humans. According to Gartner's report , Artificial Intelligence (AI)  is defined as applying analytics and logic based techniques, including machine learning (ML) to interpret events and support to automate decisions to take actions. This statement applies to both current as well emerging AI technologies and capabilities, acknowledging that AI is now involving into a combination of probability and logic to ascertain a value to uncertainty. Salesforce is one of the earliest adopters of AI capabilities and technology and provides many AI capabilities suc...