How do Sales Engagement Platforms drive Organisation’s revenue? Increasingly Sales Engagement platforms are used by organizations to enrich their sales teams with relevant information to improve their performance and increase sales productivity. These software tools help sales teams improve productivity by automating, optimising and analyzing their sales teams outreach and communication efforts. They typically provide a suite of features designed to help sales reps increase their productivity, improve their communication with prospects and customers leading to close more deals. Some common features of sales engagement platforms include: Email automation — Sales engagement platforms allow users to create and send personalized email messages to prospects and customers at scale. This helps sales reps to save time and increase their email response rates. Call automation — Some sales engagement platforms such as Gong, Chorus.io offer the ability to automate outbound phone calls, allowing sa