Super CRM Bytes

  Artificial Intelligence and how AI is enhancing Salesforce Systems! With advancements in technology and our interactions with machine learning are changing the way we think about computers. Rather than simply automating repetitive tasks such as data processing, machine learning is attempting to think like a human for decision making. Once properly trained, computers can take over decision making with minimal intervention from humans. According to Gartner's report , Artificial Intelligence (AI)  is defined as applying analytics and logic based techniques, including machine learning (ML) to interpret events and support to automate decisions to take actions. This statement applies to both current as well emerging AI technologies and capabilities, acknowledging that AI is now involving into a combination of probability and logic to ascertain a value to uncertainty. Salesforce is one of the earliest adopters of AI capabilities and technology and provides many AI capabilities suc...

  What is Multi-Factor Authentication? Why is this important for your salesforce org?   In today's world, it is important to care about security since sensitive information such as addresses, credit/debit card details and other information are entered online and pose a serious security threat. In order to overcome these threats, data security is a common practice to protect digital information from unauthorized access, corruption or theft. Salesforce is no exception to the security threats and hence implement a range of security features in order to protect users from credential stuffing and account takeovers. Multi Factor Authentication (MFA) is an important security feature available in Salesforce which adds an extra protection layer against threats like phishing attacks, DDOS attacks, increasing security for your business and your customers.            You can use the free multi-factor authentication (MFA) service included in Salesforce fo...

 (Insights) What is Salesforce Automation? What are the key areas where automation provides a value add? As organisations need to scale businesses, manually repeating tasks are costly and time consuming. Once automation is implemented to automate these manually repetitive tasks for business processes, they can increase productivity and reduce time and save money. A decent CRM system with automation that orchestrate sophisticated processes will provide a solid foundation for business growth. According to Gartner’s Magic Quadrant on CRM  report  , the future of automation will play a significant role in organisation’s business strategy. Long term road maps are including automation to gain insight on the automation capabilities competitors will be using. In this article, we will discuss what is salesforce automation and key areas where automation is more effective and why is this important for organisations to implement in their salesforce org. What is Salesforce Automation?...