How do Personas impact Sales for Salesforce users: Personas can be described in many different ways and are tools that help businesses to better understand their customers and their needs. In the Salesforce context, a persona represents a group of users clustered based on shared behavior, motivations, goals, pain points and other characteristics. User personas are based on real people who use Salesforce for their day to day activities. Sales process is multi-step from lead generation to bookings and customer service to revenue generation. Multiple users need to be included with different sets of requirements such as sales reps, marketing reps, customer service reps and financial analysts. Salesforce lets you integrate these different user personas into a cloud-based team, so that they can work from anywhere , anytime for maximum results. How to Develop User Personas The development of user personas need to go beyond just providing customer information for your organization’s ideal cu