(DevOps) What is Salesforce Genie Real-time Data Platform? How does this empower Salesforce Customer 360?
(DevOps) What is Salesforce Genie Real-time Data Platform? How does this empower Customer 360 Platform? Salesforce, the global leader in CRM, on their 20th annual event unveiled Salesforce Genie , a hyper-scale real-time data platform that powers the entire Salesforce Customer 360 platform . With Genie, every company can turn data into customer magic, delivering seamless, highly personalised experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time. source: salesforce.com What is Salesforce Genie Platform? Customer 360 platform is an integrated CRM Platform that captures customer data from every step of its journey which is captured at one place (data lake). It enables different teams to work together by unifying analytics, sales, services, commerce and IT under a single CRM platform. Salesforce Genie platform is a new functionality empowers the existing Customer 360 Platform....