Why are organisations adopting PRM in Salesforce? In this article, we focus on what is Partner Relationship Management and why organisations are increasingly adopting PRM solutions. We also discuss advantages and disadvantages of using Salesforce PRM to collaborate with partners. What is Partner Relationship Management (PRM)? The Partner Relationship Management solutions developed in the last 10-15 years is a type of software used by companies to facilitate execution of Channel Sales . Channel Sales is a simple sales strategy used by companies to leverage the help of third-party vendors to sell your products and services. Channel sales strategies are usually deployed as part of your business growth effort. Channel Sales can help business grow in three key ways: To reach new customers who don't buy directly from the vendor, preferring instead to buy from resellers or ISV's (Independent software vendors). To sell products through third-party market places and managed service ...